An empirical investigation on the influence of online reviews affects the individual’s purchase intention in Malaysia
In the rapidly growing Internet of Malaysia, online shopping has spread to the daily lives of most people. When making purchases on the Internet platform, consumers must carefully analyse the product’s characteristic, price, quality information, and other and carefully select them to increase the sa...
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| Format: | Final Year Project / Dissertation / Thesis |
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2022
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| Online Access: | http://eprints.utar.edu.my/4851/1/13._Ong_Wei_Chi_1802638.pdf http://eprints.utar.edu.my/4851/ |
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