Antecedents of online product recommendation continuous usage intention / Muhammad Ashraf
Immense product choices, the complexity, and enormous amount of information available on business to consumer (B2C) e-commerce site challenge customers’ limited information processing capabilities, and identifying a product which fits their need is not an easy job. There is also consumers’ dilemm...
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| Format: | Thesis |
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2016
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| Online Access: | http://studentsrepo.um.edu.my/9752/2/Muhammad_Ashraf.pdf http://studentsrepo.um.edu.my/9752/1/Muhammad_Ashraf_%E2%80%93_Thesis.pdf http://studentsrepo.um.edu.my/9752/ |
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