Antecedents of online product recommendation continuous usage intention / Muhammad Ashraf

• المؤلف الرئيسي: Muhammad , Ashraf
• التنسيق: أطروحة
• منشور في: 2016
• الموضوعات: HF Commerce
• الوصول للمادة أونلاين: http://studentsrepo.um.edu.my/9752/2/Muhammad_Ashraf.pdf; http://studentsrepo.um.edu.my/9752/1/Muhammad_Ashraf_%E2%80%93_Thesis.pdf; http://studentsrepo.um.edu.my/9752/

Immense product choices, the complexity, and enormous amount of information available on business to consumer (B2C) e-commerce site challenge customers’ limited information processing capabilities, and identifying a product which fits their need is not an easy job. There is also consumers’ dilemm...