Exploring psychological distance and construal level in word-of-mouth intention literature.
Word-of-mouth (WOM) communication shapes consumer behaviour and decision-making processes. This research investigates the interplay of psychological distance and construal level theory within word-of-mouth intention, providing insights into how these psychological constructs influence individuals...
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Main Authors: | Huang, Jiawei, Teo, Poh-Chuin |
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Format: | Article |
Language: | English |
Published: |
Human Resource Management Academic Research Society (HRMARS)
2023
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Subjects: | |
Online Access: | http://eprints.utm.my/105203/1/HuangJiawei2023_ExploringPsychologicalDistanceandConstrualLevel.pdf http://eprints.utm.my/105203/ http://dx.doi.org/10.6007/IJARBSS/v13-i12/19109 |
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