Exploring psychological distance and construal level in word-of-mouth intention literature.

• Main Authors: Huang, Jiawei, Teo, Poh-Chuin
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society (HRMARS) 2023
• Subjects: L Education (General)
• Online Access: http://eprints.utm.my/105203/1/HuangJiawei2023_ExploringPsychologicalDistanceandConstrualLevel.pdf; http://eprints.utm.my/105203/; http://dx.doi.org/10.6007/IJARBSS/v13-i12/19109

Word-of-mouth (WOM) communication shapes consumer behaviour and decision-making processes. This research investigates the interplay of psychological distance and construal level theory within word-of-mouth intention, providing insights into how these psychological constructs influence individuals�...