Customer satisfaction analysis and preference prediction in historic sites through electronic word of mouth
Cultural tourism is a continuously rapidly developing product which the global travel sector has experienced. Cultural products are a vital part of the economy and post-modern society. Satisfaction is a prominent factor in tourism and marketing literature. This paper aims to analyze customer satisfa...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Published: |
Springer Science and Business Media Deutschland GmbH
2022
|
| Subjects: | |
| Online Access: | http://eprints.utm.my/103383/ http://dx.doi.org/10.1007/s00521-022-07186-5 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|