The youth tourist satisfaction of domestic tourism product and electronic word-of-mouth promotion / Samsiariah Aliyas

The focus of this study was to gain a better understanding of the requirements of youth user in Malaysia, the levels of satisfaction associated with the domestic tourism product, the dissemination behaviour by using electronic word-of-mouth (e-WOM) and the mediating effect of satisfaction on the tou...

Full description

Saved in:
Bibliographic Details
Main Author: Aliyas, Samsiariah
Format: Thesis
Language:English
Published: 2013
Online Access:http://ir.uitm.edu.my/id/eprint/17759/2/TM_SAMSIARIAH%20ALIYAS%20HM%2013_5.pdf
http://ir.uitm.edu.my/id/eprint/17759/
Tags: Add Tag
No Tags, Be the first to tag this record!