Customer satisfaction analysis and preference prediction in historic sites through electronic word of mouth

• Main Authors: Nilashi, Mehrbakhsh, Fallahpour, Alireza, Wong, Kuan Yew, Ghabban, Fahad
• Format: Article
• Published: Springer Science and Business Media Deutschland GmbH 2022
• Subjects: H Social Sciences (General); TK Electrical engineering. Electronics Nuclear engineering
• Online Access: http://eprints.utm.my/103383/; http://dx.doi.org/10.1007/s00521-022-07186-5

Cultural tourism is a continuously rapidly developing product which the global travel sector has experienced. Cultural products are a vital part of the economy and post-modern society. Satisfaction is a prominent factor in tourism and marketing literature. This paper aims to analyze customer satisfa...