Electronic word of mouth and customer buying behavior: Lazada / Fakhrul Razi Suaip

• Main Author: Suaip, Fakhrul Razi
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Electronic commerce
• Online Access: https://ir.uitm.edu.my/id/eprint/81913/1/81913.pdf; https://ir.uitm.edu.my/id/eprint/81913/

This project paper titled “Electronic Word of Mouth and Customer Buying Behavior; Lazada” is done in the Kota Samarahan area, focusing in Desa Ilmu and nearby area. 284 respondents have involved in this survey. The survey is conducted for three weeks and data from the questionnaires were then analyz...