Customer restaurant choice: an empirical analysis of restaurant types and eating-out occasions
This study investigated restaurant customers’ perceived importance of key factors in accordance with dining occasions and restaurant segments. Our investigation into restaurant selection and situational factors present two types of empirical evidence regarding customers’ choice of restaurant. First,...
Saved in:
Main Authors: | Chua, Bee Lia, Ab Karim, Muhammad Shahrim, Lee, Sanghyeop, Han, Heesup |
---|---|
Format: | Article |
Language: | English |
Published: |
Multidisciplinary Digital Publishing Institute
2020
|
Online Access: | http://psasir.upm.edu.my/id/eprint/88330/1/ABSTRACT.pdf http://psasir.upm.edu.my/id/eprint/88330/ https://www.mdpi.com/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Hotel restaurants’ challenges and critical success factors in Klang Valley, Malaysia: the inseparable roles of support centers and revenue streams
by: Lee, Sanghyeop, et al.
Published: (2019) -
Eat Out Perak: A Malaysian Restaurant Discovery Mobile Application
by: Mustapha, Herleena
Published: (2012) -
Where to eat: exploring silver consumer restaurant dining choice in Malaysia
by: Abu Bakar, Ainul Zakiah, et al.
Published: (2020) -
Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
by: Vinotha A/P Vijayan, .
Published: (2012) -
Effect of environmental corporate social responsibility on green attitude and norm activation process for sustainable consumption: airline versus restaurant
by: Han, Heesup, et al.
Published: (2020)