Mobile hotel reservations and customer behavior: channel familiarity and channel type
The present study is centered on mobile hotel reservations in the investigation of the interrelationships between value, attitude, satisfaction, and reuse intention in consideration of the moderating roles of the channel familiarity and the channel type. Utilizing a quantitative approach, the resear...
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| Main Authors: | , , |
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| Format: | Article |
| Published: |
SAGE Publications
2021
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| Online Access: | http://psasir.upm.edu.my/id/eprint/94214/ https://journals.sagepub.com/doi/full/10.1177/1356766720952122 |
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