Can restaurant revenue management work with menu analysis?
Menu analysis and revenue management approaches contribute to improving a restaurant’s profitability. Yet, both approaches are often implemented independently with constraints. This paper explores the potential of integrating both approaches to improve strategy formulation. Hence, this paper identif...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Palgrave Macmillan
2019
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| Online Access: | http://psasir.upm.edu.my/id/eprint/80853/1/MENU.pdf http://psasir.upm.edu.my/id/eprint/80853/ https://econpapers.repec.org/article/paljorapm/v_3a18_3ay_3a2019_3ai_3a3_3ad_3a10.1057_5fs41272-019-00194-6.htm |
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