Customer loyalty in Sabah full-service restaurant

• Main Authors: Phang Grace Ing, Ng, Zheng Lin, Ming Xu, Ramayah Thurasamy
• Format: Article
• Language: English; English
• Published: Emerald Group Publishing Ltd. 2020
• Subjects: TX901-946.5 Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://eprints.ums.edu.my/id/eprint/34676/1/Abstract.pdf; https://eprints.ums.edu.my/id/eprint/34676/2/Full%20text.pdf; https://eprints.ums.edu.my/id/eprint/34676/; https://www.emerald.com/insight/content/doi/10.1108/APJML-07-2019-0437/full/html; https://doi.org/10.1108/APJML-07-2019-0437

Purpose – Loyal customers are committed to repeat patronage, make business referrals and provide publicity for the business. However, rising customer expectations and price consciousness, advancement of technology, lack of product differentiation and consumer choices have posted more challenges for...