Customer’s Preference Among Four Types Of Restaurant / Nurul Aina Syahirah Mazlan

Purpose-This undergraduate project aims to identify the most preferred type of restaurant in Dungun and to investigate the factors affecting the choice of restaurant in Dungun. Design/methodology/approach- The researcher collected 101 questionnaires from respondents who live in Dungun and analyzed...

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Bibliographic Details
Main Author: Mazlan, Nurul Aina Syahirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2015
Subjects:
Online Access:http://ir.uitm.edu.my/id/eprint/22331/1/PP_NURUL%20AINA%20SYAHIRAH%20MAZLAN%20T%20BM%2018_5.pdf
http://ir.uitm.edu.my/id/eprint/22331/
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