Customer satisfaction: an empirical study at international fast food restaurant & local fast food restaurant.
The purpose of this study is to identify determinants that lead to customer satisfaction in both IFFR and LFFR. In order to achieve objectives, there were few variable used like ambiance, service quality and operation hour towards customer satisfaction in IFFR and LFFR. Quantitative method used to a...
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| Format: | Undergraduate Final Project Report |
| Published: |
2012
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| Online Access: | http://discol.umk.edu.my/id/eprint/5355/ |
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