Effect of food sensory factors and restaurant images on customer satisfaction between franchise and local fast - food restaurant

• Main Authors: Ahmad Riduan Bahauddin, Ling, Sing Wei, Sylvester Manthihal
• Format: Proceedings
• Language: English; English
• Subjects: HF Commerce; TX341-641 Nutrition. Foods and food supply
• Online Access: https://eprints.ums.edu.my/id/eprint/27135/3/Effect%20of%20food%20sensory%20factors%20and%20restaurant%20images%20on%20customer%20satisfaction%20between%20franchise%20-Abstract.pdf; https://eprints.ums.edu.my/id/eprint/27135/2/Effect%20Of%20Food%20Sensory%20Factors%20And%20Restaurant%20Images%20On%20Customer%20Satisfaction%20Between%20Franchise%20And%20Local%20Fast%20Restaur.pdf; https://eprints.ums.edu.my/id/eprint/27135/

This study was conducted to investigate the effect of food sensory and restaurant image on customer satisfaction between the international and local franchise fast-food restaurants and also to identify the relationship of food sensory and restaurant image towards customer satisfaction. This study wa...