Food Sensory Factors and Restaurant Images on Customer Satisfaction: A Comparison of Franchise and Local Fast-Food Restaurant

• Main Authors: Ahmad Riduan Bahauddin, Ling, Sing Wei, Sylvester Mantihal
• Format: Article
• Language: English; English
• Published: ASIAN SCHOLARS NETWORK 2020
• Subjects: HF Commerce; TX341-641 Nutrition. Foods and food supply
• Online Access: https://eprints.ums.edu.my/id/eprint/26810/1/Food%20Sensory%20Factors%20and%20Restaurant%20Images%20on%20Customer%20Satisfaction%2C%20A%20Comparison%20of%20Franchise%20and%20Local%20Fast-Food%20Restaurant.pdf; https://eprints.ums.edu.my/id/eprint/26810/2/Food%20Sensory%20Factors%20and%20Restaurant%20Images%20on%20Customer%20Satisfaction%2C%20A%20Comparison%20of%20Franchise%20and%20Local%20Fast-Food%20Restaurant.pdf; https://eprints.ums.edu.my/id/eprint/26810/; http://myjms.mohe.gov.my/index.php/aje/article/view/11621

This study was conducted to investigate the effect of food sensory and restaurant image on customer satisfaction between the international and local franchise fast-food restaurants. Also, to identify the relationship of food sensory and restaurant image towards customer satisfaction. 420 completed s...