Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
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Main Authors: | Wong, Foong Yee, Lim, Ying San |
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Other Authors: | Hashim, Haslinda |
Format: | Book Section |
Published: |
McGraw Hill
2013
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Online Access: | http://psasir.upm.edu.my/id/eprint/31139/ |
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