Evaluate On the Relationship between Advertising Clutter and Generation Y Negative Attitude toward Television Advertising
Negative attitude towards television (TV) advertising issues also known as ‘advertising avoidance’ are getting serious since recently years which challenges the effectiveness of TV advertising and also the companies choose the advertising channel through TV. Advertising cultures are one of the most...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2013
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| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/779/1/109.pdf http://eprints.intimal.edu.my/779/ |
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