The impacts of social media advertisement on consumer purchase behavior among generation z
The prevalence of social media platforms has made it a significant channel for businesses to reach consumers. In this study, the primary objective is to investigate the impacts of social media advertisement on consumer purchase behavior among Generation Z. With this aim, empirical data were collecte...
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2023
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| Online Access: | http://eprints.utar.edu.my/5661/1/KHOR_XIN_TIAN.pdf http://eprints.utar.edu.my/5661/ |
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