Cover Image

Perceived Value of Advertising Message That Influence Generation Y' Purchase Intention.

This research investigates the perceived value of advertising message towards Gen Y with regards to the extent of perceived informativeness, perceived credibility and perceived entertainment of advertising message in indicating their behavioral intention. 300 Gen Y in Malaysia (respondents who are i...

Full description

Saved in:
Bibliographic Details
Main Authors: Arman, Hj. Ahmad, Izian, Idris, Rong, Gan Hao, Siti Suhana, Alias, Nursyuhadah, Abdul Rahman, Ridzuan, Masri, Mohamad Naseer, Mohamad Noor
Format: Conference or Workshop Item
Language:English
Published: 2020
Subjects:
H Social Sciences (General)
Online Access:http://ur.aeu.edu.my/768/1/WMC-2020-WMC2020_RP12Armanetal.2020PerceivedValueofAdvertisingMessageThatInfluenceGenerationYPurchaseIntention-2-14.pdf
http://ur.aeu.edu.my/768/
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

http://ur.aeu.edu.my/768/1/WMC-2020-WMC2020_RP12Armanetal.2020PerceivedValueofAdvertisingMessageThatInfluenceGenerationYPurchaseIntention-2-14.pdf
http://ur.aeu.edu.my/768/

Similar Items