Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
Saved in:
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Book Section |
| Published: |
McGraw Hill
2013
|
| Online Access: | http://psasir.upm.edu.my/id/eprint/31139/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!