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Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y

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Main Authors: Wong, Foong Yee, Lim, Ying San
Other Authors: Hashim, Haslinda
Format: Book Section
Published: McGraw Hill 2013
Online Access:http://psasir.upm.edu.my/id/eprint/31139/
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spelling my.upm.eprints.311392016-03-30T07:00:43Z http://psasir.upm.edu.my/id/eprint/31139/ Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y Wong, Foong Yee Lim, Ying San McGraw Hill Hashim, Haslinda Salleh, Rosli 2013 Book Section PeerReviewed Wong, Foong Yee and Lim, Ying San (2013) Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y. In: Marketing Towards Delivering: Consumer Value. McGraw Hill, Shah Alam, Selangor, pp. 74-90. ISBN 9789675771903
institution Universiti Putra Malaysia
building UPM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Putra Malaysia
content_source UPM Institutional Repository
url_provider http://psasir.upm.edu.my/
author2 Hashim, Haslinda
author_facet Hashim, Haslinda
Wong, Foong Yee
Lim, Ying San
format Book Section
author Wong, Foong Yee
Lim, Ying San
spellingShingle Wong, Foong Yee
Lim, Ying San
Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
author_sort Wong, Foong Yee
title Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
title_short Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
title_full Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
title_fullStr Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
title_full_unstemmed Impact of online consumer characteristics on web-based banner advertisement effectiveness among generation Y
title_sort impact of online consumer characteristics on web-based banner advertisement effectiveness among generation y
publisher McGraw Hill
publishDate 2013
url http://psasir.upm.edu.my/id/eprint/31139/
_version_ 1643830262920904704
score 13.160551

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