Impacts of attitude towards online banner advertisement on brand awareness: insight from persuasive hierarchy model
Researchers have noted that the visible progress of online advertising is not as actual as compared to the substantial amount of effort and resources advertisers have devoted into advertising through the digital medium.In view of these challenges, attention has been drawn to the need to examine the...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MCSER Publishing, Rome-Italy
2016
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| Subjects: | |
| Online Access: | http://repo.uum.edu.my/20768/1/MJSS%207%203%20S1%202016%2081%2087.pdf http://repo.uum.edu.my/20768/ http://doi.org/10.5901/mjss.2016.v7n3s1p81 |
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