The impact of consumer innovativeness and perceived attribute on consumer attitude and mobile marketing acceptance among generation Y consumers / Noor Muth'iah Kipli
Mobile devices such as smartphones and tablets could not be separated from the community of today. In fact, the mobile marketing is currently an important part of the daily life of all groups of societies, regardless of age, and particularly among the teenagers or Generation Y consumers. The object...
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| Format: | Thesis |
| Language: | English |
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2015
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| Online Access: | http://ir.uitm.edu.my/id/eprint/36922/1/36922.pdf http://ir.uitm.edu.my/id/eprint/36922/ |
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