Consumers' permission in mobile advertising
With the emergence of the increasing mobile users in Malaysia especially tertiary institution students, mobile marketing can be a powerful advertising medium that allows marketer to generate one-to-one personal relationship with consumers. However, in spite of its potential, little academic research...
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| Format: | Final Year Project / Dissertation / Thesis |
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2011
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| Online Access: | http://eprints.utar.edu.my/269/1/AV%2D2011%2D0807217.pdf http://eprints.utar.edu.my/269/ |
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