E-SERVICE QUALITY ATTRIBUTES THAT INFLUENCES ONLINE PURCHASE INTENTION OF HARD LUXURIES AMONG GENERATION Y CONSUMERS IN MALAYSIA: THE MEDIATING ROLE OF E-SATISFACTION.
Many department stores, jewellery and watch specialist stores closed due to the COVID-19 pandemic in 2020 and 2021. To sustain the revenue of these businesses many of these stores turn to e-commence. Research Problem: As Generation Y consumers’ in Malaysia represent a greater potential for these bus...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
INTI International University
2022
|
| Subjects: | |
| Online Access: | http://eprints.intimal.edu.my/1666/1/v2022_18.pdf http://eprints.intimal.edu.my/1666/ http://ipublishing.intimal.edu.my/jobss.html |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|