Going green: survey of perceptions and intentions among Malaysian consumers
The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and i...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Canadian Research & Development Center of Sciences and Cultures
2013
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| Online Access: | http://psasir.upm.edu.my/id/eprint/29262/1/29262.pdf http://psasir.upm.edu.my/id/eprint/29262/ http://www.cscanada.net/index.php/ibm/article/view/j.ibm.1923842820130601.1125 |
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