The effectiveness of the JAKIM halal logo on Malaysia consumers' confidence in manufacturing food

The introduction of halal logo by the Malaysian Department of Islamic Development (JAKIM) has triggered a greater awareness among the Muslim communities about the importance of consuming products or engaging in services that follow Islamic guidelines and principles. In March 2006, the Prime Minis...

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Bibliographic Details
Main Authors: Mohamed, Zainalabidin, Rezai, Golnaz, Shamsudin, Mad Nasir, Eddie, Chiew Fook
Format: Article
Language:English
English
Published: 2010
Online Access:http://psasir.upm.edu.my/id/eprint/17129/1/The%20effectiveness%20of%20the%20JAKIM%20halal%20logo%20on%20Malaysia%20consumers.pdf
http://psasir.upm.edu.my/id/eprint/17129/
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