Halal logo and consumers' confidence: what are the important factors?

• Main Authors: Mohamed, Zainal Abidin, Rezai, Golnaz, Shamsudin, Mad Nasir, Chiew, Eddie Fook Chong
• Format: Article
• Language: English
• Published: Malaysian Agricultural Research and Development Institute (MARDI) 2008
• Online Access: http://psasir.upm.edu.my/id/eprint/14959/1/Halal%20logo%20and%20consumers.pdf; http://psasir.upm.edu.my/id/eprint/14959/; http://etmr.mardi.gov.my

The food consumed by Muslims must meet the Islamic dietary code called Halal. Halal is an Arabic word meaning lawful or permitted. Muslim consumers are found to be very concerned about the Halalness of the foods they consume. The recent Halal food crises and its diffusion through the media in Malays...