Going green: survey of perceptions and intentions among Malaysian consumers

• Main Authors: Rezai, Golnaz, Phuah, Kit Teng, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
• Format: Article
• Language: English
• Published: Canadian Research & Development Center of Sciences and Cultures 2013
• Online Access: http://psasir.upm.edu.my/id/eprint/29262/1/29262.pdf; http://psasir.upm.edu.my/id/eprint/29262/; http://www.cscanada.net/index.php/ibm/article/view/j.ibm.1923842820130601.1125

The movement of going green is getting more popular since consumers are increasingly aware about environmental issues and are starting to alter their purchasing behavior to a more environmentally friendly way. Thus, the objective of this study is to investigate Malaysian consumers’ perceptions and i...