Consumers' awareness and consumption intention towards green foods

• Main Authors: Phuah, Kit Teng, Rezai, Golnaz, Mohamed, Zainal Abidin, Shamsudin, Mad Nasir
• Format: Conference or Workshop Item
• Language: English
• Published: 2011
• Online Access: http://psasir.upm.edu.my/id/eprint/21045/1/ID%2021045.pdf; http://psasir.upm.edu.my/id/eprint/21045/

Consumers’ food consumption patterns are changing rapidly. Consumers become more concern about the food they consume. They tend to consume foods that are nutritious, healthy, safe and friendly to the environment and animals. Thus the green concept is now steadily being disseminated among consumers i...