Structural equation modeling of consumer purchase intention toward synthetic functional foods
Functional foods are gaining greater popularity around the world. They are not just a new category of food products marketed for their health benefits, but their competitive market has made consumers become more favorable toward firms that are involved in this industry. The public is increasingly co...
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| Main Authors: | , , , |
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| Format: | Article |
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Routledge
2014
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| Online Access: | http://psasir.upm.edu.my/id/eprint/35494/ http://www.tandfonline.com/doi/abs/10.1080/10454446.2014.921868 |
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