Pengaruh faktor peribadi dan agen sosialisasi ke atas amalan kepenggunaan dalam kalangan mahasiswa institusi pengajian tinggi di Malaysia
Kerancakan IR 4.0 telah menjadikan teknologi internet sebagai saluran komunikasi dan carian maklumat utama kepada pengguna internet. Namun, di sebalik pembangunan ini, pengguna dibelenggu dengan pelbagai masalah pasaran yang melibatkan produk dan perkhidmatan. Memandangkan golongan muda sering menja...
Saved in:
Main Author: | Dol, Nurazlina |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2020
|
Subjects: | |
Online Access: | http://psasir.upm.edu.my/id/eprint/104382/1/NURAZLINA%20BINTI%20DOL%20-%20IR.pdf http://psasir.upm.edu.my/id/eprint/104382/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Consumer complaining behavior : consumers' evaluations on service recovery strategies
by: Ahmad, Norzie Iriani
Published: (2001) -
An exploratory study on counterfeit purchase intention of international brands amongst Malaysians.
by: Mah, Pei See
Published: (2001) -
Consumer behavior in shopping malls : an exploratory study amongst students from institutions of higher learning at Klang Valley
by: Dahari, Zainurin
Published: (2001) -
Consumer animosity, conspicuous consumption and solidarity as antecedents of boycott in Malaysia
by: Mohamed Ghazali, Raimi Nur Hakimi
Published: (2019) -
Consumers' attitudes toward TV advertising in Malaysia : a descriptive study
by: Yee, Han How
Published: (1999)