Determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA): An exploratory factor analysis / Mohd Noor Ismawi Ismail ... [et al.]

• Main Authors: Ismail, Mohd Noor Ismawi, Hanafiah, Mohd Hafiz, Hemdi, Mohamad Abdullah, Sumarjan, Norzuwana, Azdel, Abdul Aziz
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA Cawangan Selangor and UiTM Press 2020
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia; Consumer satisfaction
• Online Access: http://ir.uitm.edu.my/id/eprint/29137/1/AJ_MOHD%20NOOR%20ISMAWI%20ISMAIL%20JTHCA%20B%2019.pdf; http://ir.uitm.edu.my/id/eprint/29137/; https://www.jthca.org/

The purpose of this study is to apply exploratory factor analysis (EFA) to assess the determinants of customer acceptance and usage of mobile hotel reservation apps (MHRA). The Unified Theory of Acceptance and Use of Technology (UTAUT2) model is adopted in this study. Through an online survey, the U...