Consumers' Perceptions and Expectations of Service Quality in Selected Fast Food Restaurants

• Main Author: Arumugam, Nalini
• Format: Thesis
• Language: English; English
• Published: 2001
• Subjects: Fast food restaurants.; Consumers' preferences.; Consumers - Attitudes.
• Online Access: http://psasir.upm.edu.my/id/eprint/10571/1/FP_2001_27.pdf; http://psasir.upm.edu.my/id/eprint/10571/

In Malaysia, fast food restaurants have experienced high growth rates and have introduced more new products and services. As a result, the level of competition has increased. Now, the issue is how each individual restaurant will maintain its competitiveness in terms of service quality. The study...