Factors influencing the consumers’ intention to use environmental friendly products / Nor Baeyah Jahaya and Nurhidayah ‘Aliaa Che Zulhaimee

• المؤلفون الرئيسيون: Jahaya, Nor Baeyah, Che Zulhaimee, Nurhidayah ‘Aliaa
• التنسيق: Student Project
• اللغة: English
• منشور في: Faculty of Business and Management 2014
• الموضوعات: Environmental aspects. Green marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Social influence. Social pressure; Attitude
• الوصول للمادة أونلاين: http://ir.uitm.edu.my/id/eprint/28660/1/PPb_NOR%20BAEYAH%20JAHAYA%20BM%20M%2014_5.pdf; http://ir.uitm.edu.my/id/eprint/28660/

The title of this research is Factors Influencing Consumers’ Intention to Use Environmental Friendly Products. The defendant variable for this research is intention to use environmental friendly products. In this research, there are six independent variables that link with the defendant variable. Th...