Assessing Chinese consumer awareness towards food implementation in Georgetown, Penang / Nur Ashiqin Aziz and Nur Fazirah Jamal

• Main Authors: Aziz, Nur Ashiqin, Jamal, Nur Fazirah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia
• Online Access: http://ir.uitm.edu.my/id/eprint/43128/1/43128.pdf; http://ir.uitm.edu.my/id/eprint/43128/

This undergraduate project aims to assess perception towards Chinese consumers on food implementation of food establishment in the contexts of food quality, food safety and nutritional health. Food implementation has been executed in food establishment in any aspects. This study was conducted among...