Do target and non-target ethnic group adolescents process advertisements differently?
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| Main Authors: | , |
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| Format: | E-Article |
| Language: | English |
| Published: |
Elsevier
2011
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf http://ir.unimas.my/id/eprint/1580/ |
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