Ethnically targeted advertising : views of those not targeted

• Main Author: Ernest Cyril, de Run
• Format: E-Article
• Language: English; English
• Published: Asia Pacific Journal of Marketing and Logistics 2007
• Subjects: AC Collections. Series. Collected works; BJ Ethics; H Social Sciences (General)
• Online Access: http://ir.unimas.my/id/eprint/534/1/16%20Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted.pdf; http://ir.unimas.my/id/eprint/534/2/16Ethnically%20targeted%20advertising%20Views%20of%20those%20not%20targeted%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/534/

This paper sets out to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional, and behavioral reactions.