Does Targeting Really Work? The Perspective Of A Dominant Ethnic Group
There have been numerous calls to target specific ethnic groups but there are a limited number of studies that show quantitatively the reaction of targeted groups. This study specifically sets out to demonstrate quantitatively the views of a dominant ethnic group towards adverts that target themselv...
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| Main Author: | |
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| Format: | E-Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak, (UNIMAS)
2005
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| Online Access: | http://ir.unimas.my/id/eprint/9231/1/DOES%20TARGETING%20REALLY%20WORK.pdf http://ir.unimas.my/id/eprint/9231/ http://www.ijbs.unimas.my |
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