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Attitude towards advertising : Evidence from Malaysia and Indonesia using multi-group analysis

This study seeks to determine attitude towards advertising in general in Malaysia and Indonesia, and the moderating effect of nationality on behavioral relationships. Theory of reasoned action and the seven-factor belief model are utilized to explain the effect of advertising beliefs on attitude and...

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Bibliographic Details
Main Authors: Hiram, Ting, Ernest Cyril, de Run, Sudiyanti, Sudiyanti, Cheah, Jun-Hwa
Format: Article
Language:English
Published: CSC Journals, Kuala Lumpur, Malaysia 2016
Subjects:
HG Finance
Online Access:http://ir.unimas.my/id/eprint/14419/2/ATTITUDE%20TOWARDS%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/14419/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992390023&partnerID=40&md5=975bb44f697063ea7d3eaae5594613d0
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http://ir.unimas.my/id/eprint/14419/2/ATTITUDE%20TOWARDS%20-%20Copy.pdf
http://ir.unimas.my/id/eprint/14419/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-84992390023&partnerID=40&md5=975bb44f697063ea7d3eaae5594613d0

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