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Do target and non-target ethnic group adolescents process advertisements differently?

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Bibliographic Details
Main Authors: Muhammad Mohsin, Butt, Ernest Cyril, de Run
Format: E-Article
Language:English
Published: Elsevier 2011
Subjects:
H Social Sciences (General)
HB Economic Theory
Online Access:http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf
http://ir.unimas.my/id/eprint/1580/
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record_format eprints
spelling my.unimas.ir.15802016-04-12T06:28:22Z http://ir.unimas.my/id/eprint/1580/ Do target and non-target ethnic group adolescents process advertisements differently? Muhammad Mohsin, Butt Ernest Cyril, de Run H Social Sciences (General) HB Economic Theory Elsevier 2011 E-Article NonPeerReviewed text en http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf Muhammad Mohsin, Butt and Ernest Cyril, de Run (2011) Do target and non-target ethnic group adolescents process advertisements differently? Australasian Marketing Journal , 19. pp. 77-84.
institution Universiti Malaysia Sarawak
building Centre for Academic Information Services (CAIS)
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Malaysia Sarawak
content_source UNIMAS Institutional Repository
url_provider http://ir.unimas.my/
language English
topic H Social Sciences (General)
HB Economic Theory
spellingShingle H Social Sciences (General)
HB Economic Theory
Muhammad Mohsin, Butt
Ernest Cyril, de Run
Do target and non-target ethnic group adolescents process advertisements differently?
format E-Article
author Muhammad Mohsin, Butt
Ernest Cyril, de Run
author_facet Muhammad Mohsin, Butt
Ernest Cyril, de Run
author_sort Muhammad Mohsin, Butt
title Do target and non-target ethnic group adolescents process advertisements differently?
title_short Do target and non-target ethnic group adolescents process advertisements differently?
title_full Do target and non-target ethnic group adolescents process advertisements differently?
title_fullStr Do target and non-target ethnic group adolescents process advertisements differently?
title_full_unstemmed Do target and non-target ethnic group adolescents process advertisements differently?
title_sort do target and non-target ethnic group adolescents process advertisements differently?
publisher Elsevier
publishDate 2011
url http://ir.unimas.my/id/eprint/1580/1/41%2BDo%2BTarget%2Band%2BNon%2Btarget%2Bethnic%2Bgroup%2Badolescents%2Bprocess%2Badvertisment%2Bdifferently%2BAustralasin%2Bmarketing%2BJournal%2B%2528abstract%2529%20%281%29.pdf
http://ir.unimas.my/id/eprint/1580/
_version_ 1644508891491336192
score 13.154949

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