Determinants Of Food Choice: Intention To Consume Dayak Food By Malaysians

• Main Authors: Hiram, Ting, Tan, Sharon, Alexandra Nastassia, John, Ernest Cyril, de Run, Siew, Ling Liew
• Format: Conference or Workshop Item
• Language: English
• Published: 2016
• Subjects: HB Economic Theory
• Online Access: http://ir.unimas.my/id/eprint/15384/1/Determinants%20of%20Food%20Choice.pdf; http://ir.unimas.my/id/eprint/15384/; https://www.researchgate.net/publication/311970731

The increase of awareness and trying of ethnic cuisine have increased due to the developing exchange of trade, movement of ethnicities across the globe, and tourist travelling opportunities. More people consume ethnic food for the appreciation of culture and the taste. Although the Dayaks are the la...