Consumer perceived value of organic vegetables: Does ethnic group matter?
This study examined the role of ethnic groups on factors influencing the perceived value of organic vegetables among consumers in Malaysia. An online survey questionnaire collected 385 responses. Partial least squares-structural equation modeling (PLS-SEM) was used to assess the validity, reliabilit...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Putra Malaysia
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/97524/1/OngChoonHee2021_ConsumerPerceivedValueofOrganicVegetables.pdf http://eprints.utm.my/id/eprint/97524/ http://dx.doi.org/10.47836/PJSSH.29.1.21 |
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