Constructing ethnic identification variables of Malay, Chinese and Iban
This paper sets out to measure ethnic identification variables in a Malaysian context. Seven most widely accepted constructs of ethnic identity, language, friendship networks, religious affiliation, participation in clubs and organizations, endogamy, food preference and traditional celebrations were...
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| Format: | E-Article |
| Language: | English English |
| Published: |
The ICFAI Journal of Marketing Management
2012
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| Online Access: | http://ir.unimas.my/id/eprint/537/1/24%20Constructing%20Ethnic%20Identification%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/537/2/24%20Constructing%20Ethnic%20Identification.pdf http://ir.unimas.my/id/eprint/537/ |
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