"Made in China" Products and the implication of Ethnic identification strength
This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing “Made in China” products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chinese respondents’ data were collected from local...
Saved in:
Main Authors: | Huat Wei Huang, Ernest Cyril de Run, Hiram Ting, Huong Sung Colin Ting |
---|---|
Format: | E-Article |
Language: | English |
Published: |
EconJournals
2016
|
Subjects: | |
Online Access: | http://ir.unimas.my/id/eprint/13495/7/%E2%80%9CMade%20In%20China%E2%80%9D%20Products%20and%20the%20Implication%20of%20Ethnic%20Identification%20Strength%20%28abstract%29.pdf http://ir.unimas.my/id/eprint/13495/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982252309&partnerID=40&md5=cf55a8729cdbfb236f47de83e5fadbbe |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
“Made In China” Products and the Implication of Ethnic
Identification strength
by: Huat, Wei Huang, et al.
Published: (2016) -
Information Search and Purchase Intention for "Made in China "Products by Ethnicity
by: Huang, Huat Wei, et al.
Published: (2016) -
Food neophobia and ethnic food consumption intention
by: Ting, Hiram, et al.
Published: (2016) -
How young adults perceive advertising: a comparative study of three ethnic groups
by: Hiram, Ting, et al.
Published: (2013) -
Food neophobia and ethnic food consumption intention
An extension of the theory of planned behaviour
by: Hiram, Ting, et al.
Published: (2016)