"Made in China" Products and the implication of Ethnic identification strength

• Main Authors: Huat Wei Huang, Ernest Cyril de Run, Hiram Ting, Huong Sung Colin Ting
• Format: E-Article
• Language: English
• Published: EconJournals 2016
• Subjects: HB Economic Theory
• Online Access: http://ir.unimas.my/id/eprint/13495/7/%E2%80%9CMade%20In%20China%E2%80%9D%20Products%20and%20the%20Implication%20of%20Ethnic%20Identification%20Strength%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/13495/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84982252309&partnerID=40&md5=cf55a8729cdbfb236f47de83e5fadbbe

This paper seeks to examine the effect of ethnic identification strength between the Malays and Chinese towards purchasing “Made in China” products. A quantitative approach by means of self-administered questionnaire was adopted. 252 Malay and 251 Chinese respondents’ data were collected from local...