Complaint Behaviour By Generations: A Qualitative Inquiry From Mother-Daughter Perspectives

• المؤلفون الرئيسيون: Ernest Cyril, de Run, Hiram, Ting, Hai-Ee, Tan, Huat, Wei Huang
• التنسيق: Conference or Workshop Item
• اللغة: English
• منشور في: 2016
• الموضوعات: H Social Sciences (General); HG Finance
• الوصول للمادة أونلاين: http://ir.unimas.my/id/eprint/13662/1/COMPLAINT%20BEHAVIOUR%20BY%20GENERATIONS%20%28abstract%29.pdf; http://ir.unimas.my/id/eprint/13662/

Despite the abundance of marketing literature on consumer complaint behaviour, little is done to explicate such behaviour from generational perspectives. How the older and younger groups complain, and whether the latter learn or inherit behavioural values from the former through observation remai...