Information Search and Purchase Intention for "Made in China "Products by Ethnicity
The objective of this research is to examine perception towards the products “Made in China” between the Malays and Chinese. Specifically, it looks into relationship between country-of-origin (COO) image, product knowledge, product involvement with information search and purchase intention. It fur...
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| Main Authors: | , , |
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| Format: | Proceeding |
| Language: | English |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://ir.unimas.my/id/eprint/12924/1/Information%20Search.pdf http://ir.unimas.my/id/eprint/12924/ |
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