Relationship marketing and customer loyalty : case of Cosmopoint College of Technology / Justinah Yahing

• Main Author: Yahing, Justinah
• Format: Student Project
• Language: English
• Published: 2011
• Subjects: Branding (Marketing); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Pricing
• Online Access: https://ir.uitm.edu.my/id/eprint/72041/1/72041.pdf; https://ir.uitm.edu.my/id/eprint/72041/

The purposes of this paper is to identify the effectiveness of Relationship Marketing in Cosmopoint College, to identify the major factors influencing consumer when choosing Cosmopoint College and to provide recommendations on how to improve Relationship Marketing in Cosmopoint College. A questionna...